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5 Tips for Setting up an Adwords Campaign on a
Shoestring Budget

If you have invested anytime in developing a Google Adword program, you know how expensive and time consuming it can be. Analyzing reports, making keyword adjustments and making sure your site is working well with the campaign all takes time. Here are five simple tips to help maximize your success while minimizing your Adwords budget.

1. Misspelled Keywords:

Creating an Ad group with misspelled or miss typed variations of your key words or phrases can offer an inexpensive way to capture clicks from customers searching for what you have to offer. As an example; take “White Wall Tires”, this keyword may be too expensive and beyond your budget. By listing “White Wall Ires”, “Whote Wall Tires”, “White Qall Tires”, etc you’ll capture customers searching for your products on the cheap. Explore many variations of your best keywords to maximize your reach and value.

2. Segment Your Market for Regional and Geographical Clicks:

If you sell regionally or within a certain geographic area it makes no sense to target people outside of that region. Utilize Google Adwords Geographic tools to target only customers searching in your region.

3. Longtail Keywords:

These are combinations of your most popular keywords made into search phrases. This can greatly reduce the cost per click compared to single keyword. As an example: Let’s use “lamps” as your targeted main search term. “Lamps” on its own will have tons of competition for ad space driving up the cost of your Adwords auction bid. It’s also is fairly generic term, your searcher might be looking for Aladdin’s Lamp or headlights. Adding a longer phrase such as: “brown table lamps” or “used brown table lamps” will decrease any confusion and increase your click thru rating – dropping your keyword bid costs. Utilizing long tail keyword phrases pre qualifies your customer and drives down price per click.

4. Exact Matches on Popular Longtail Keywords:

Google describes an exact match as this: “Allows your ad to show for searches that match the exact phrase exclusively.” This will now ensure the click you pay for is a qualified lead. Make sure to use this feature on keyword phrases that have popular keywords with in them. If you only sell “Red Disney Night Lights” you might not want your ad to show up for someone searching for “Disney Night Life” etc.

5. Daytime Ad Visability/Dayparting:

If your business is open Monday thru Friday from 9-5 and your sales cycle involves direct customer contact, there may be no reason to have your Adwords displaying other than during those times. In the case of an e-commerce site, you may try limiting the ads to peak times or turn off the Adwords during the middle of the night.

For more information, contact us at 952-944-0083.

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